Leaf Naturalwear

Project type

Brand Identity & Social Media Kit


Designer & Illustrator

Tools Used

Adobe Suites & Wacom Cintiq



Leaf Naturalwear is a soon-to-be-launched brand of underwear for women, made from sustainable materials. The brand identity represents the name with a serif wordmark that gives off a more organic feel, and it incorporates simplified line work shaped like a leaf. The leaf shape is then used to build out the visuals of the brand with illustrations of different leaf types, photography and layout treatments. The colour palette is a range of greens, earthy colours as the primaries, to autumn colours used as accent treatments.

This was all then formed into a brand guideline, which helped in developing a system of social media templates for the client to use on their brand platform.