Skip Pride

Project type

Float Design & Merch



Tools Used

Adobe Illustrator



In 2019, Skip the Dishes wanted to show their support (in a big way) in the Pride parades across Canada, and represent their brand with the pride colours. Our marketing design team got together to collaborate and develop a float with a 3D display company called, Studio Y. We developed sketches of our vision of what we wanted the float to look like. Then we developed an illustration guide for Studio Y to take away and create our float in our illustration style.

In addition to float, we were also able to update our Pride t-shirts and giveaway string bags. We represented the Pride colours in the design by making the rainbow have the same wavy design as the smoothie on the float had.