Enchanted Forest - The Leaf

The Enchanted Forest was developed as the Fall installment of The Leaf's Seasonal Biome Show series. Inspired by the magic and mystery of autumn forests, the exhibit explored themes of tree conservation, forest stewardship, and the benefits trees provide in our everyday lives. Timed to coincide with National Forest Week, the show also highlighted Assiniboine Park Conservancy's ongoing forest management efforts. This project was completed in collaboration with Uphouse Inc.

The visual identity blended whimsical illustration, organic linework, and woodland-inspired imagery to create an immersive seasonal experience that balanced storytelling with education. Deliverables included a suite of print and digital marketing assets designed to promote the exhibit and engage visitors across multiple touchpoints while supporting the broader conservation narrative shared across the Seasonal Biome Show series.